Copywriting Services
Copywriting is, at its heart, textual salesmanship. It has to convey a clear message to the right target audience at the right tone and voice, anticipate what users already know and want (and don’t), and maintain their interest enough to a) keep them engaged and b) click that precious CTA button.
Ahh, sweet, sweet conversion.
Other services:
Services include:
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Corporate/Product Branding
The starting point that will determine:
1. Your brand’s name, tagline, identity, strategy, and messaging. 2. Who your target audience is and how you want to ‘talk’ to them. 3. Visual and textual identity; how it flows and meshes, what it aims to present
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Company Profile
Strategy, history, vision, organizational structure, mission statement, awards & accolades, subsidiaries & locations, community involvement, environmental responsibility, policies & regulations, contact information, etc.
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Creative Direction & Strategy
To ensure uniformity and coherence across all platforms and materials, I can work alongside your visual designers to create a style that’s consistent with your messaging and brand.
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Textual Style Guide
Along with your visual style guide, you should absolutely have a textual one as well, outlining the targeted language, tone, and vocabulary used across your various platforms, for different products, and in different types of materials.
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Website Copy
Your company website is the official gateway for your customers to learn everything they need to know about you. Let’s make sure it’s professional, clearly and concisely presented, and tells a story that’s coherent with your brand.
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SEO Strategy & Keywords
Algorithms, strategic terms, long-tail keywords – let me help you better organize your SEO, boost your site’s ranking, and improve organic traffic.
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PR & Official Statements
Sure, PR is a great way to foster your relationships with stakeholders, consumers, and the media, but it can also serve as an efficient crisis management tool and – just as importantly (if not more so) – a powerful means of generating publicity, boosting engagement, and maximizing brand awareness.
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Corporate Communications
Be it a report to investors, a holiday mailout to employees, or an official message to your customers, all company communications should consistently present a ‘united front’ that’s coherent with your corporate branding, identity, and messaging.
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Product Pages
What do we want to tell the world about your new product? How do we want to present its usefulness, features, usability on your corporate website? Well, unlike that new SI issue, a sexy pic just isn’t enough.
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Product Descriptions & Directions
You want to sell your awesome product via an online retailer site. Great! Now, it doesn’t have to match your website’s set of visual/textual criteria, but there’s a whole new bunch of criteria we DO need to adhere to. Let’s get this sucker sold!
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Packaging Text & Labels
You picked out sleek containers and that *stunning* holographic unicarton packaging – now what are we gonna write on it so it catches everyone’s eye? So much to write, so little space… No worries; I’m all over it.
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Signage
Directions to your seminar? Elevator broken? Everyone at the company ‘Beach & Booze’ retreat forgot about Sunday morning’s mega-important CEO presentation? We’re gonna need a sign!
